Meta is allowing deepfake AI videos impersonating Australian public figures to remain on Facebook despite repeated removal requests, according to Independent Australia's investigation. The publication reports that economist Stephen Koukoulas, identified as the fourth most impersonated person in Australia, appealed to Meta to take down damaging fake videos of himself but was refused, with Meta claiming insufficient evidence the content was fake.

Independent Australia alleges Meta profits from the scams through sponsored posts while failing to act on them. The investigation is the latest in a series documenting what the outlet describes as Meta's use of its platform to spread misleading content, including AI-generated images falsely attributed to the ABC and coordinated bot farm activity promoting political content.